Our Work
Podcasts we’ve made, marketed, and more
Business, Finance, & Tech
Entertainment & Comedy
Fiction
Documentary
Education & Social Justice
Parenting & Family
Food & Health
Lifestyle
Case Studies
Invisible Hand x Spotify
The Challenge: Ultra-quick turnaround in production and staffing for huge-lift podcasts built around niche talent in multiple languages.
Key Results & ROI:
Our data-rich and carefully curated community of specialized audio pros coupled with our quality-at-scale production team, allowed us to accomplish the following in just four short weeks:
Complete the production of a high-profile 26 episode project
Staff 8 bilingual project roles across four different languages including Swedish, Japanese, and Greenlandic in under four days
Source excellent production talent with subject matter expertise and lived experience to tell stories about the trans journey, climate change, and the LGBTQ+ community
“With Love” Press Release
The Challenge: Create an engaging branded podcast aimed at converting new customers by convincing decision makers of the importance of strategic HR and company culture.
Key Results & ROI:
In two years, across five seasons and two podcasts, we have:
Increased downloads by 150% from season to season
Top 5 episodes all broke into top 1% of overall podcasts*
Positioned Lattice as a top thought leader and regular contributor to the overall cultural conversation around HR with features on Morning Brew, PodNews, and others
Generated positive conversations across social media in relation to the importance of “strategic HR” and increased sales attributed to HR leaders
*Podsights, 2021 annual report
“We've been so happy with the level of quality, professionalism, and podcasting expertise from Pod People. They really helped guide us through this new world of media that was totally new to us as a B2B marketing team…[and] how to effectively advertise and cross-market our podcast to extend its reach and find new audiences.”
—Annette Cardwell
Sr. Director of Content and Community, Lattice
Fortune 500 Media Corporation
The Challenge: Modernize the content, reach a younger audience, and diversify the revenue of a traditional media company by acting as their audio arm and building their podcast network from the ground up.
Key Results & ROI:
Built a global top 25 podcast network
Garnered over 10 million listens
Cracked the top .5% of podcasts across all shows*
Earned 18 award nominations, including “Best New Show” at the iHeartRadio podcast awards
Consistently booked A-List guests such as Jennifer Aniston, Zendaya, and Dolly Parton
*Podsights, 2021 annual report
Over 500 episodes
across 32 seasons
of 11 shows
Chart-Topping Daily News Podcast
The Challenge: Revamp a daily pop culture news show by creatively re-developing the format and transforming it into one of the top podcasts in its category.
Key Results & ROI:
Through our signature Development Workshop, we creatively reformatted the show to appeal to a younger audience by reworking the format and topics, creating an efficient new workflow, and upleveling to a seasoned, best-in-class production team.
In just 4 months, through content changes alone, we:
Achieved 89% audience growth in listens
Garnered >100K additional downloads per month
Ranked at #4 in the US Top Entertainment Podcasts
Landed the show in the top .3% of all podcasts*
Produced the show’s top 10 performing episodes of all time in the first three months
Leveled up talent booking to include show stopping A-list guests
*Podsights, 2021 annual report
RomComPods!
The Challenge: Build a massive audience for an indie fiction podcast network with our 360 Marketing Package.
Key Results & ROI:
Over four seasons, we were able to …
Inside Podcasting, July 2021
Hit #1 on Apple’s Fiction charts for all 4 shows
Garner 1.5M downloads since June 2020 via organic social and strategic cross promos with target demo audiences
Build a strong brand presence with eye catching visuals (and a popular merch extension)
Generate a sense of community around the fandom and leverage highly engaged social channels to create feedback loops with our audience
Helped RCP score multiple IP deals and kick off Dear Media’s fiction arm with the hit podcast Bone Marry Bury
Top Podcast Network
The Challenge: Help a network build the right team of storytellers across a wide variety of genres and skill sets.
Key Results & ROI:
Serving as their staffing partner, Pod People:
Staffed over 20 creative production roles across the network.
Sourced 100+ Talent leads across Film, TV, News, Journalism and more to find “secret sauce” candidates who fit the company’s brand.
Identified key A-list and up-and-coming host talent to be the voice of some of their most popular podcasts.
Built entire production teams around #1 hit shows.
Advised and negotiated contract structures and rates with key Talent
Created automated, seamless feedback loops to quickly identify and hire top Talent.